Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world

About this story

Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out planFollow our Australia news live blog for latest updatesGet our new political email, free app or daily news podcastInstagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app.The comments come as the Australian government plans to give users the option