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Deepfakes are wrecking influencers’ credibility, one fake ad at a time
AI (artificial intelligence)Social mediaMetaTikTok
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Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselvesEarlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala. There was just one problem: Schuman had never heard of Gala and had nothing to do with the
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